NAUTI BUOY

Nauti Buoy is the new fishmonger in town - bold, cheeky, and proudly local.

From the start, the brand needed to reflect its playful spirit while still feeling rooted in quality and trust. I designed the visual identity to celebrate this balance: a young and energetic tone with a strong sense of coastal authenticity.

The name itself gave me a lot to work with. It’s memorable,
light-hearted, and just a little irreverent and the branding leaned into that with a visual system full of personality.

Fun, nautical-themed illustrations appear across packaging, signage, staff uniforms and their shop front.

Everything about Nauti Buoy’s visual identity is designed to be engaging and approachable, while still letting the quality of their locally-sourced seafood be the star.